Marketing
Technology products need to be backed by the best contemporary digital marketing.
Reach – Do you understand your Buyer Personas and your Buyers Journey? Do you cater for all of these?
Buyer Interaction – Do you have the right quantity and quality of Web and Social Media content? Do you analyse engagement?
Nurture – Drip-feed relevant and personalised content to nurture early-stage Buyers. Have you automated this and can you operate at scale?
Conversions – Leads are precious, treasure them! How do you handle inbound leads (MQLs) to elevate them to opportunities (SQLs) ?